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Empirical Marketing
Paying attention to attention
Empirical Marketing
Ford owners are from Mars, Chevy owners are … also from Mars
Empirical Marketing
The right campaign can turn everything around, part 3
Empirical Marketing
The right campaign can turn everything around — the Cadbury Case Study, part 2
Empirical Marketing
The right campaign can turn everything around — the Cadbury Case Study
Empirical Marketing
"The era of brand is over." Again? Really??
Empirical Marketing
What happens when brands turn off the tap?
Empirical Marketing
Here we are now, entertain us

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