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Empirical Marketing
Let there be light buyers: Media strategy part 1
Empirical Marketing
What does empirically good creative look like?
Empirical Marketing
What’s the cost of boring?
Empirical Marketing
“Safe” Creative is Just Too Risky
Empirical Marketing
Think beer. Think beach. What brand comes to mind?
Empirical Marketing
“The mind is still the most important search engine.”
Empirical Marketing
Distinctiveness Trumps Differentiation
Empirical Marketing
Market Share as the Ultimate Metric

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