Dean Health Plan

Navigating the upside down world of health insurance

Brand Strategy, Campaign Ideation & Production

A simpler plan in a complex space

Whether you’re a senior shopping for Medicare or an HR director considering group plans, the health insurance marketplace is a complicated thing to navigate. That’s where Dean Health Plan stands out. As a provider-owned network, they offer the more seamless experience of a health plan integrated with the health provider.

Rediscovering the brand essence

We worked with the team at Dean Health Plan to re-engineer the brand strategy. A new brand archetype, "The Idealist," provided a clear idea of the brand’s role to consumers: envisioning a better world of health care. All we needed was a disruptive idea to make it memorable.

Welcome to an upside down world

The health insurance market is so convoluted it can feel like everything’s upside down. For a brand offering a simpler process, that felt like the perfect metaphor.

The Work

Play Video
DHP 2021 Phone
Billboard Mockup Jerica 1 copy

The “upside down” visuals broke through the clutter and brought stopping power unique to the category.

Play Video

Work With Us

We’ll pitch you if that’s what you really want. But we’d rather start with a yellow legal pad and a conversation.

Get in touch