SRH | Dean Health Plan - Upside Down World

Dean Health Plan

Navigating the upside down world of health insurance

Brand Strategy, Campaign Ideation & Production

A simpler plan in a complex space

Whether you’re a senior shopping for Medicare or an HR director considering group plans, the health insurance marketplace is a complicated thing to navigate. That’s where Dean Health Plan stands out. As a provider-owned network, they offer the more seamless experience of a health plan integrated with the health provider.

Rediscovering the brand essence

We worked with the team at Dean Health Plan to re-engineer the brand strategy. A new brand archetype, "The Idealist," provided a clear idea of the brand’s role to consumers: envisioning a better world of health care. All we needed was a disruptive idea to make it memorable.

Welcome to an upside down world

The health insurance market is so convoluted it can feel like everything’s upside down. For a brand offering a simpler process, that felt like the perfect metaphor.

The Work

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The “upside down” visuals broke through the clutter and brought stopping power unique to the category.

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This breakthrough campaign was the winner of several awards, including Healthcare Advertising Awards, Muse Awards, Aster Awards and more.

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Work With Us

We’ll pitch you if that’s what you really want. But we’d rather start with a yellow legal pad and a conversation.

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