They felt the need. The need for leads.
Nutraceutical manufacturer Integrative Therapeutics came to us looking to grow and engage their practitioner customer base. To do this, we would need to get physicians excited — for real — about choosing Integrative supplements. On top of that, in order for any campaign to be truly successful, marketing and sales needed to work in close unison — easier said than done, as most B2B marketers know.