Children’s Wisconsin

Shining a light on a youth mental health crisis

Brand Strategy, Brand Identity, Campaign Ideation & Production

An important subject in need of attention

Kids in Wisconsin faced a mental health crisis with startling hospitalization rates, limited access to resources and suicide as the second leading cause of death among teenagers. Children’s Wisconsin needed to raise awareness around this complex issue with a brand platform that could sustain for years to come.

Shining a light through a breakthrough campaign

We partnered with Children’s Wisconsin on a multifaceted campaign that issued a call to action and inspired communities to “Shine Through” and help light a way forward for kids’ mental health.

A brand built to inspire

The pediatric mental health initiative called for a name and logo that would reflect urgency and positivity while coexisting with the Children’s Wisconsin brand. The identity we created was meant to not only bring awareness to the weight of this crisis but serve as a beacon of hope in fighting it.

The Work

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We launched the campaign with a hard-hitting video made to raise awareness and inspire action. This combined with a collaborative event hosted across multiple locations, lighting up Milwaukee to spark interest.

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From print to digital, "Shine Through," has done more than raise awareness, it has inspired engagement and action.

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Every touchpoint of the "Shine Through" campaign served to further awareness for this vital multi-year initiative.

This campaign was the winner of Regional Emmy Awards, Regional Addy Awards, Muse Awards, Telly Awards, Graphic Design USA, International Design Awards, Healthcare Advertising Awards, Healthcare Digital Marketing Awards, Creative International Awards, w3 Awards, Indigo Awards and more.


Work With Us

We’ll pitch you if that’s what you really want. But we’d rather start with a yellow legal pad and a conversation.

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