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Empirical Marketing
The Ads Your Ads Could Smell Like
Empirical Marketing
The peanut butter cup of media strategy
Empirical Marketing
When to drive, when to putt.
Empirical Marketing
Let there be light buyers: Media strategy part 1
Empirical Marketing
What does empirically good creative look like?
Empirical Marketing
What’s the cost of boring?
Empirical Marketing
“Safe” Creative is Just Too Risky
Empirical Marketing
Think beer. Think beach. What brand comes to mind?

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