Children’s Wisconsin is the state’s leading pediatric hospital. Everyone knows that for the most serious health challenges facing children, there’s no better place. But when surveyed, many people in the state were not equally aware of the additional services Children’s provides, from mental health consults to primary care.
Children’s asked SRH to communicate their wider brand message to parents and caregivers in an emotionally impactful way. To do this, we leaned into an emotion that parents share with the brand: the willingness to be there for their children — no matter what, no matter where, no matter when.
We launched the “I’m Here” campaign, a series of commercials and photographs that captured important moments in the journey of parents and children, with a simple refrain: “I’m Here”.
The commercial established that parents are there for kids, whatever comes their way, just like Children’s hospital. We included not only scenes of kids with traditional health challenges, but also those of newer ones, like the mental health effects of cyberbullying.
The hero video for the campaign featured heartwarming scenes of parents and children filmed in a cinematic style, heightening the importance of these everyday gestures of love.
We also captured photography during filming, leading to a library of assets that Children’s was able to use for over two years.
This campaign was the winner of Regional Emmy Awards, Local Addy Awards, Muse Awards, Aster Awards, Telly Awards, Healthcare Advertising Awards and more.
