What are you empirically thankful for?

For the 4Ps, of course.

And for Mental Availability — the fame, fluency and feeling we build together that help your brand bubble to the top of buyers’ minds.

For logos, colors, fonts, characters and mascots, jingles and all the other Distinctive Brand Assets we get to create that help potential buyers remember you and find you on the shelf.

We’re truly thankful for Category Entry Points, the real human moments when real humans reach for your brand.

For the 95/5 rule that states that the vast majority of your potential customers are not looking to buy, but we must still engage them.

For the AND in The Long and the Short of It.

For killer media strategy. Because not all reach is equal, and media planning does not come with an easy button.

We’re thankful we’re able to help you get famous and grow your market share through empirical marketing and the principles of marketing effectiveness.

We’re thankful that the Lions are good this year, so that Thanksgiving football will be fun. Yes, the Packers are also good.

We’re thankful for our friends and families, our team at SRH and, of course, you.

All of us at SRH wish you the warmest and happiest of Happy Thanksgivings.

We’ll be back next week with the improbable story of a minor league baseball team that got famous.

Be well,

Matt