Agency News

SRH brings home a Regional Emmy®


We are honored to announce SRH won an Emmy®!

Last Saturday at the awards ceremony in Chicago, we took home Outstanding Achievement for Human Interest for the short-form documentary “A Brother’s Journey”. Watch the full piece here.

Emmy Amigos

Rob Schoonover (Producer), Sam Hogerton and Jeff Yabuki

This award would not have been possible without the relentlessly innovative team at Children’s Wisconsin. Their revolutionary new model of pediatric mental health care is changing the game for kids across Wisconsin and beyond.

We are also deeply grateful to Jeff Yabuki. In tribute to his brother, Jeff and his family made a groundbreaking $20 million gift to Children’s Wisconsin in order to accelerate this new model of care. Thanks to the generosity of the Yabuki family, mental health will be integrated at every Children’s Wisconsin touchpoint by the end of 2023 — from homes to schools to routine checkups. Soon there will be no wrong door for kids seeking care, including those who don’t even know they need it yet.

Jeff’s brother Craig was one of those kids who needed help. Beginning in childhood, Craig struggled with depression that went undiagnosed until he was an adult. Tragically, Craig died by suicide in 2017. Until this video, Jeff had not spoken publicly about his brother’s death, so the making of it became a journey of healing in itself. Today Jeff is on a mission to end the stigma, raise awareness and find solutions to the mental health crisis faced by kids and adults across the United States.

His story inspired a groundswell of philanthropic support. “A Brother’s Journey” launched a $5 million dollar-for-dollar matching challenge designed to galvanize donors, and the challenge was met within months. Every penny has gone toward this new pediatric delivery model and corresponding research to analyze the efficacy of the program. Ultimately, the goal is to share outcomes and best practices with providers across the country so Children’s Wisconsin can continue to scale the impact and save more lives.

The video has inspired an outpouring of community support as well. It has been shared by the Milwaukee Bucks, the Milwaukee Brewers and Governor Tony Evers, among hundreds of others.

If you want to lend your support and advance this mission, donate here.

In the end, this message we received from Jeff means more than any award: “We have been overwhelmed with amazing responses from friends, colleagues, business leaders and even strangers who have been inspired to step up and make a difference — either through gifts, volunteering time or just to have a shoulder to cry on. This vehicle has enabled a type of healing I could never have imagined.”

We thank the Chicago/Midwest Chapter of the National Academy of Television Arts & Sciences for shining their spotlight on the issue of pediatric mental health.

SRH had four projects nominated for Emmys this year, including Dean Health Plan’s “Upside-Down” campaign, and both “Saving Ayden’s Smile” and “Born Without a Trachea'' short-form documentaries for Children’s Wisconsin.

Our clients make everything we do possible. We are grateful for your partnerships, and we are humbled that you trust us to bring your stories to life in an honest, powerful and human way.

This is a wonderful honor.

The best is yet to come,

Matt Sabljak

President, Partner