Milly’s Digital Media Round-Up

• New feature to the Dispatch: “Sam’s Ad of the Week!” Match.com rolls into the New Year with the devilishly fun “Match Made in Hell,” which chronicles the most infamous love story of our time. Developed with Ryan Reynolds’ production company, Maximum Effort. It’s enjoyed a healthy broadcast run but the 90-second online version deserves a peek too!
• Want to have lunch with Matt Sabljak TODAY? Matt and Bill Wagner, President of Penta Technologies will be talking about concrete ways to bridge the gaps between your Sales & Marketing teams in 2021 to build one united team: The Revenue Department. CLICK HERE to sign up for this free virtual ANA event.
• For leaders, coaches and/or sports fans…”Think Like a Warrior” is a book that will help you discover the five inner beliefs shared by the world’s greatest achievers.
• 75 words of inspiration from Seth Godin on the value of discipline—always, no matter what, every time. (SRH’s 2021 theme is “Fortify Our Culture of Discipline”—inspired by “Good to Great.”)

2021 means all work and all play! So who has time to ~search~ the internet for the latest in media news?

Giddy-up! It’s Milly’s Digital Media Round-Up. A quick punch list of some of the things on our minds in the World of Search.

Google paused all political ads until the inauguration on January 20th reaching this decision after its platforms were flooded with ads pertaining to the election, inauguration and the attack on The Capitol. Google ads from advertisers mentioning these topics were halted, including those from news outlets. You can read more on that here. (At the time of this writing, these restrictions were still imposed. Insiders expect that to be lifted but with more scrutiny moving forward.)

Interested in learning what the top global online trends in 2020 were? Check out this robust report from SEM Rush, which breaks down the world’s top searches, most played albums, most popular online games and more.

This is for all the Digital Marketing Managers out there. Did you know that once a month PPC Hero puts out a blog that logs all of the major changes coming to platforms like Google Ads and Microsoft Advertising (Bing)? Our personal favorite from December was Bing rolling out Universal Tracking Data that can go back as far as 13 months (390 days)! This is a huge increase from the previous standard of 180 and is perfect for campaigns with seasonality.