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Setting the stage at a
Fantastical Palace
Milwaukee Film Oriental Policy Trailer
Video Production
SRH was invited to produce the policy trailer for Milwaukee’s famous Oriental Theater. This is a rich tradition in cinemas (remember “Let’s all Go to the Lobby”) so we took the assignment very seriously.
Brand Truth
The Oriental Theater is an ornate movie palace full of magic and wonder, the likes of which will never be built again.
Audience Truth
People come to the Oriental Theater expecting something different and unique.
Cultural Truth
Less and less people are experiencing ritual before their movie experiences: From skipping title sequences on streaming to skipping the theater all together.
SINGLE MINDED PROPOSITION
The Oriental Theater is a sacred place — a fantastical palace — that should be treated with respect.
Made entirely
with miniatures.
In collaboration with CURRENT PROJECTS, BLACKBOX VISUAL, and JARVIS DESIGN.
Dynamic visuals
inspired by the elements
Fire
Water
Air
Earth
THE BRIEF:
Get
Milwaukeeans
Who
Feel ritual missing from their lives..
To
Rediscover their love of cinema.
By
Reminding them of the magical ritual of theater-going.
