More is Amore!

Screamin’ Sicilian

Campaign Strategy Integrated Campaigns Media Strategy and Buying

THE CHALLENGE

Do more with more.

The distinctive logo. The fantastic packaging. The cut-out cardboard moustache. The attitude. The glorious flavors. The premium toppings. The incredible sauce made from a secret family recipe. The buttery, crispy crust. The variety. The fun.

Since 2013, Screamin’ Sicilian has won more awards and generated more love, more hype and more growth than any other frozen pizza brand out there.

Our mission? Take a killer product with incredible branding and a growing fan following and push it into the stratosphere.

Because in this family, More is Amore.

Because
More is Amore!

“More” is how Sicilians show their love. To capture that spirit, we didn’t just need a campaign. We needed an anthem.

We set out to create something more opera than opera, more ‘Bohemian Rhapsody’ than ‘Bohemian Rhapsody’ and more distinctive than anything the category had ever seen.

We built a song so bold and bombastic you couldn’t pry it from your brain with a crowbar.

More attention-grabbing.
More memorable.

We launched a full-scale blitz across social and retail media, ensuring that when shoppers hit the frozen aisle, there was only one name on their minds.

We flooded Instagram Reels and TikTok with high-volume, high-energy branded video and organic posts.

We dominated the shelf with physical talkers and retail media ads across Instacart, Kroger, and Walmart.

We prioritized short-term sales activation for Year One, focusing on tactics that move the needle immediately while prepping the ground for sophisticated mass-market reach in Year Two.

More love.
More Visibility

CTV, TikTok & Instagram Reels.

Influencer content.

Sponsorships measured against ROI.

Retail media.

Yes, yes, yes and yes!

The results scream for themselves

Organic social results through February 28:

230,012 Impressions

4,783.97 Avg. Reach Per Post

126,254 Video Views

5,803 Engagements

(likes, saves, comments, shares)

2.5% Engagement Rate (per impression)

2% on Facebook (average)
5.1% on Instagram (above average)
2.8%% on TikTok (average)

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