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Real Never Fades
Hustle Butter
Brand Building
Creative
Email Campaigns
Media Strategy and Buying
Packaging
You can’t knock the hustle.
Born in Brooklyn, Richie Bulldog and Seth Love have have been obsessed with tattoos since the ‘80s.
It’s why they built their tattoo aftercare brand and grew a small, loyal following of artists and serious collectors.
Keeping it real
Artists love Hustle Butter because it keeps skin moist and pliable. Their art looks better, and their clients have a better experience.
Collectors love it because it heals their tattoos with less itching, flaking and swelling. It also prevents fading and makes their older tattoos pop.
And everyone f**king loves how it smells.
Our job was to transform Hustle Butter into a brand that reaches everyone with tattoos … and anyone who cares for their skin.
A real challenge. A real opportunity.
We distilled Richie and Seth’s Brooklyn swagger into new brand language and a new tagline.
VISION
A world where your mark never fades.
MISSION
Tirelessly pursue products that protect your commitment by addressing the needs of both artists and collectors: healing, comfort and revival… Today. Tomorrow. Forever.
POSITIONING STATEMENT
For anyone who commits their mark to ink, we tirelessly pursue real products that meet The Artist Standard for healing, protection and revival so their Real Never Fades.
RECOMMENDED TAGLINE
Real Never Fades.
Real people real stories
Because real ink doesn’t cover skin; it reveals the person beneath it.
So everything we did focused on “real”.
Real artists and real clients with real ink, real stories, real bodies and real skin tones.
A real evolution in packaging
And as Hustle Butter expanded their line of tattoo care products, we updated their logo and created new packaging.
The Impact
In addition to the rebrand, new creative and new packaging, we created a newsletter campaign. We also set up automated, abandoned cart emails.
With an average open rate of 29%, an average CTR of 1.38% and an average order value of $254.94, we earned Hustle Butter an additional ~$150,000 of revenue from tactics they had not previously deployed.
