Helping Wisconsin’s kids Shine Through the darkness.

Children’s Wisconsin

Brand Identity Brand Strategy Campaign Production Integrated Campaigns Video Production

A big cause + a big idea =

Big dollars helping Wisconsin’s Kids.

The assignment: help Children’s Wisconsin raise an unprecedented sum to fund their new pediatric
mental health initiatives.

Distinctive Visuals

We created powerful and distinctive brand assets — colors, fonts, a name and a logo — that would reflect urgency and hope while coexisting with the Children’s Wisconsin brand.

Shining light in homes and on
buildings

Make the mental health crisis real, urgent and actionable in the minds of the general public.

Reaching all Wisconsinites, wherever
they spend their attention.

Beyond Attention:
Creating Progress

We developed a content library of mental and behavioral health resources for kids, parents and teachers.

Spreading the Light

Rally the community with a clear call to action and inspire people to donate to this critical cause.

Capturing Fame

Reduce the stigma of mental illness and start the conversation between kids, families, healthcare providers and community leaders.

SINCE LAUNCH:

$50 million+ raised

to increase access to pediatric mental health care across the state.

Two walk-in mental health care clinics opened for kids in crisis, first of their kind in the nation.

1,000 kids treated

at the Milwaukee clinic in
2023 alone

Over 50% faster wait times

for mental and behavioral health care

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