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Finding your one true
Pizza Match

Palermo’s Urban Pie

Integrated Campaigns Video Production
Poser Image

If you had more adventurous pizza options — especially in the frozen aisle — you probably wouldn’t settle for the same old, same old cheese & sausage…

Drive mental availability with folks willing to spend $10+ on frozen pies with foodie toppings — namely 20 and 30 somethings in growing cities.

Without TV budgets, we needed to maximize our creative effectiveness to get noticed on social and OTT.

Build Fame

To maximize breadth and interactivity within this audience, we partnered with influencer Manon Mathews and BuzzFeed to expand the campaign.

THE RESULTS:

  • 10,000,000+

    TARGETED IMPRESSIONS

  • 51%

    ENGAGEMENT RATE

Most importantly…

Urban Pie now holds coveted shelf
space at Sprouts and Whole Foods.

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