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Powerful stories
at every turn
Children's Wisconsin
Branded Content
Documentary Filmmaking
Unexpected stories of groundbreaking care
Every day at Children’s Wisconsin, there are thousands of stories of perseverance, resilience, hope, love and life-changing care.
Yet most people have no idea just how far Children’s Wisconsin will go to care for kids.
That’s why we created the branded docuseries “At Every Turn”
Brought to life through emotional storytelling
Each episode of “At Every Turn” tells a single story through the eyes of a young patient, their family and dedicated care providers.
Season 1
S1 E1: “Born without a trachea”
S1 E2: “Saving Ayden’s smile”
S1 E3: “Victoria’s drive to thrive”
S1 E4: “From pain to peace”
S1 E5: “Connecting the dots for Ksenia”
Stories of care across Wisconsin
“At Every Turn” reveals how Children’s Wisconsin does more to care for kids in more place.
Everything from vaping awareness and diabetes care to innovative life-saving surgeries, to community violence prevention and routine dental care.
Children’s Wisconsin is there for kids no matter what comes their way.
Season 2
S2 E1: “Night and day”
S2 E2: “The Comforting Side of Care”
S2 E3: “Special hearts”
Expanding the story, Extending the brand
Children’s Wisconsin launched the “At Every Turn” docuseries on their website, Facebook page and YouTube channel.
Episodes have featured as pre-roll cinema ads in Marcus Theaters across Wisconsin.
And Children’s Wisconsin transformed their former News Hub into “At Every Turn”, a branded storytelling and content web platform.
“At Every Turn” has grown beyond a docuseries to become a brand campaign and platform of its own.
Pre-roll cinema ads in Marcus Theaters