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Empirical Marketing,Media

The greatest magic trick in advertising history.

Empirical Marketing,Media,Strategy

How Bruce Springsteen’s butt saved Levi’s ass…sort of

Media,Empirical Marketing

How to show up in AI search.

Empirical Marketing

The One Absolute and Possibly Uncomfortable Truth of Marketing

Cross Selling Basketball Rim
Empirical Marketing

What game are you really playing? How the number eight nearly destroyed Wells Fargo.

Empirical Marketing

The Dennis Rodman Conundrum

Empirical Marketing,Creative

If an ad falls in a forest and there’s no one around to see it, does it make an impression?

Creative,Empirical Marketing

How to use celebrities in ads: UK Holiday Edition

invisibility problem
Media,Empirical Marketing

Served But Not Seen. The Invisibility Problem.