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The Dispatch

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Empirical Marketing,Media,Strategy

How Bruce Springsteen’s butt saved Levi’s ass…sort of

Media,Empirical Marketing,Strategy

Have we found the holy grail of media planning?

Empirical Marketing,Strategy

In Defense of the “And Short”

Empirical Marketing,Strategy

Awareness Is Not Enough

Empirical Marketing,Strategy

The Life, Times and Fame of Harry Houdini, Part 2

Empirical Marketing,Business,Strategy

The Life, Times and Fame of Harry Houdini, Part I

Empirical Marketing,Creative,Strategy

How many Distinctive Brand Assets is too many?

Empirical Marketing,Strategy

Jerry Jones, the Dallas Cowboys and the Power of Fame

Empirical Marketing,Strategy

Let’s awaken a Sleeping Giant

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